TL;DR
Clean and segment consented first-party contact data so outreach starts with a lawful basis, useful context, and synchronized opt-outs.
Step 1: Collection and Cleansing
Start only with first-party contacts you are permitted to use, such as customers or event leads with documented notice and consent where required. Record the source and consent timestamp, remove duplicates and suppressions, validate formats, and exclude contacts whose lawful basis or opt-in cannot be demonstrated.
Step 2: Intelligent Segmentation
Outbound campaigns fail when you send the same message to everyone. We segment your clean dataset based on geographical location, business type, previous interaction history, and custom attributes. This creates target-ready groups.
Step 3: Multi-Channel Activation
Activate only channels covered by the contact's permission and the provider's policies. Use approved WhatsApp templates, identify the sender, honor STOP requests across every list, respect quiet hours, and route high-value or sensitive conversations to a sales representative with the available context.